FOR IMMEDIATE RELEASE
New York, NY, September 22, 2010 – About 40 protesters gathered this evening to call upon New Yorkers to boycott the Israeli dance troupe Batsheva Dance Company during their performances at the Joyce Theater in Manhattan. Backed by the music of the radical marching band, Rude Mechanical Orchestra, demonstrators handed out programs to dancegoers and pedestrians explaining the reasons for the boycott. At least one dance patron heeded the call, giving his ticket to a protest organizer saying he was no longer comfortable seeing the performance.
In an open letter addressed to the dance company, protest organizers explain:
We are a group of New York-based human rights activists and artists calling for a boycott of your performances at the Joyce Theater in New York City due to your collaboration with the Israeli state and its Brand Israel campaign. Launched in 2005, Brand Israel is a government public relations initiative which uses cultural productions to distract from Israel’s daily human rights violations. In 2009 Arye Mekel of Israel’s Foreign Ministry stated, “We will send well-known novelists and writers overseas, theater companies, exhibits… This way you show Israel’s prettier face, so we are not thought of purely in the context of war.” While efforts to promote a positive image of Israel abroad persist, Palestinians continue to suffer from Israeli state policies.