Mother's Day 2009 Demo at Leviev NY, 05/09/2009

Press Release


New York, NY – On the day before Mother’s Day, 40 New York human rights advocates gathered at the Leviev jewelry store on Madison Avenue and called on throngs of weekend Madison Avenue shoppers to boycott Israeli diamond mogul Lev Leviev over his companies’ construction of Israeli settlements on Palestinian land in West Bank villages including Bil’in and Jayyous. Mother’s Day is one of the biggest jewelry shopping periods in the US annually. The New York protest came as controversy is growing in Norway over Norwegian government investments in Leviev’s company Africa-Israel. The New York protesters also commemorated Bassem Abu Rahma from Bil’in who was shot to death by Israeli soldiers last month during a peaceful protest against the construction on Bil’in’s land of Israel’s wall and of the Mattityahu East settlement by a Leviev company.

Riham Barghouti of Adalah-NY explained, “Thousands of New Yorkers heard our message today that Leviev should not be allowed to exploit this holiday honouring mothers while his companies are ruining the lives of Palestinian mothers by stealing their land for Israeli settlements.” Alexis Stern from Adalah-NY added, “The government of the United Kingdom, UNICEF and Oxfam are all now boycotting Leviev. We’re calling on New Yorkers, and the government of Norway to join them.”


This Mother's Day, tell Leviev to
stop tormenting Palestinian Mothers


Join us to protest on Saturday, May 9th
from 1 - 3 PM at Leviev New York

700 Madison Ave (btwn 62nd and 63rd St) New York, NY


Stand with Palestinian mothers from villages like Jayyous and Bil'in and call on New Yorkers to boycott Lev Leviev's Madison Avenue jewelry store every day, but especially on Mother's Day. Leviev is exploiting this holiday honoring mothers, the second biggest jewelry shopping period annually, to sell his jewelry, even as his companies ruin the lives of mothers in Palestine by building Israeli settlements.

Also, join us as we pay tribute to Bassem Abu Rahma, killed on April 17th in Bil'in by Israeli soldiers as Bil'in continued its four-year nonviolent protest campaign against Israel's wall and Leviev's settlement.

Last year, over 200 women from all over the world, including EU Parliament Vice President Luisa Morgantini, signed a call to boycott Israeli billionaire Lev Leviev's Madison Avenue jewelry store in the run-up to Mother's Day in the US. Leviev has also been publicly repudiated by UNICEF, Oxfam and the UK government.

To see last year's Mother's Day boycott call and its signatories, visit

Event Location: 

Leviev NYC
700 Madison Ave. Between 62nd and 63rd Sts
New York , NY

Event Date: 

Saturday, May 9, 2009 - 1:00pm to 3:00pm

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