Tell Everyone and Their Mother: Boycott Leviev!

Press Release


New York, NY, May 7 – On the day before Mother’s Day, 30 New Yorkers protested outside Lev Leviev’s Madison Avenue jewelry store against the illegal settlement construction by the Israeli billionaire and diamond mogul. The protesters called on shoppers to boycott Leviev even as residents from the West Bank village of Jayyous reported that a Leviev company, Leader Management and Development, continues to build settlement homes on Jayyous’ agricultural land. Following boycott pressure, one Leviev company, Africa Israel, stated in November 2010 that it had no plans to build additional Israeli settlements.

Riham Barghouti of Adalah-NY explained, “No diamond is worth the destruction of people’s lives. Millions of Palestinian mothers are unable to celebrate Mother’s Day because their children or husbands have been jailed or killed for opposing Israeli occupation, their farmland has been stolen for Israeli settlements or they have been forced to live as refugees in exile. As part of the global movement to boycott businesses that profit from Israeli apartheid, this protest aims to send a message of hope to Palestinian mothers.”


Settlement building in the West Bank is accelerating feverishly. Every day more and more Palestinians face the threat of having their homes demolished and losing their land and source of livelihood. Leviev continues to support settlement activity through his company Leader Management and Development, which continues to build the illegal settlement of Zufim on confiscated land. As our boycott and divestment campaign against Israeli settlement builder Lev Leviev continues, we are asking everyone and their mother to come out.

Join Adalah-NY in holding Lev Leviev accountable for building Israeli settlements by telling all those shopping for gifts for their mothers - Boycott Leviev!

The campaign to boycott Leviev is part of the growing BDS movement against Israel.

Event Location: 

Leviev NYC
700 Madison Ave. Between 62nd and 63rd Sts
New York , NY

Event Date: 

Saturday, May 7, 2011 - 12:00pm to 1:00pm

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