Crash "Diamonds & Champagne" at LEVIEV

Press Release

Socialites partner with Israeli billionaire, shunned by charities for rights violations


New York, NY – New York human rights advocates protested this evening at the Madison Avenue jewelry store of Israeli billionaire and settlement mogul Lev Leviev where the elite, on-line social group “A Small World” held a cocktail party to "Buck the Recession with Champagne & Diamonds." Ten protesters chanted and banged drums on the street in front of the store despite the rain and cold, and despite an aggressive, but failed attempt by the NYPD to move them down the street from the store.

The protesters seemed only slightly outnumbered by the attendees inside the store. Media reports in advance of the party had questioned holding such an ostentatious event during a severe economic crisis. A Small World describes itself as "an exclusive network of like-minded individuals with an appreciation for quality in life." They partnered with Leviev despite Oxfam and UNICEF’s renunciation of Leviev for his companies’ construction of Israeli settlements in violation of international law and rights abuses in the diamond industry in Angola and Namibia. The father of Eric Wachtmeister, who is A Small World’s Chairman and Founder, served as the personal assistant to UN Secretary General and Nobel Peace Prize winner Dag Hammarskjöld from 1958-61.

Alexis Stern of Adalah-NY commented, "Leviev is a member of a truly elite community of spurned global human rights abusers. We hope that the leaders of A Small World don't consider him as among their "like-minded individuals." During the evening, I was able to give flyers to and talk with some event attendees. A number expressed interest in why we were protesting. Some said they agreed with us, and others told me they wouldn’t have come had they known about Leviev’s record of rights abuses.”

Press Coverage

Business Insider


On Thursday night, diamond billionaire Lev Leviev, a gaggle of socialites, and members of (quasi) elite social networking group A Small World gathered at Leviev's Madison Avenue boutique to, as organizers put it, "Buck the Recession with Champagne & Diamonds." Inside the store, sparkling wine and jewelry may have been the focus, but outside, a small but vocal group of protesters drew attention to Leviev's human-rights abuses.

Press Coverage



It looks like there will be some additional drama at tonight's splashy "Champagne & Diamonds" party for the faded social networking site ASmallWorld and Israeli billionaire Lev Leviev. A protest is planned by Adalah-NY, a group that objects to Leviev's record on human rights.

Press Coverage

Daily Front Row


ASMALLWORLD and Leviev hosted a cocktail party to preview the new jewelry collection. Hours earlier, Cityfile alerted those beyond the tip sheet that the event would be protested by Adalah-NY, a group that objects to Leviev's human rights record.

Israeli billionaire and settlement mogul Lev Leviev is hosting a cocktail party Thursday evening at his Madison Avenue jewelry store to "Buck the Recession with Champagne & Diamonds." ( The party is for "A Small World", "an exclusive network of like-minded individuals with an appreciation for quality in life."  It's truly a small world for Leviev, as his companies are able to destroy communities in Palestine, Africa, and New York City, all at the same time!

6:00 PM: Gather at the corner of 62nd and 5th Avenue (Central Park side)
6:15 PM: At Leviev, 700 Madison Avenue, between 62nd and 63rd St.
"Fashionistas and socialites, Leviev destroys human lives"
As New York's socialites sip cocktails and wear Leviev diamonds, Leviev builds settlements on Palestinian land, his security forces abuse Angolan diamond miners, and he pays Namibian diamond polishers poverty wages, all while the world struggles with an economic recession.
Boycott Leviev!!



Event Location: 

Leviev NYC
700 Madison Ave. Between 62nd and 63rd Sts
New York , NY

Event Date: 

Thursday, December 4, 2008 - 6:00pm to 8:00pm

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