The Boycott Israel’s BDS (Boycott, Divestment & Sanctions) efforts continue to advance on campuses and in Europe.
It’s not certain, though, that this video will contribute much positively to that momentum.
What’s interesting is that SodaStream, in addition to promoting coexistence when its factories were in the West Bank, has now moved all of its facilities into pre-1967 Israel – only to be targeted by the BDS movement.
This will not be lost on other Israeli companies as they decide how to proceed with locating their production facilities.
This wasn’t the first objection I'd encountered to SodaStream, which turns a bottle of tap water into sparkling with three pumps of a recyclable carbon dioxide cartridge. SodaStream is an Israeli company with a manufacturing plant in occupied territory in the West Bank, a fact that enrages a politically informed, far-left segment of the liberal-yuppie demographic the product is marketed to. By bringing environmental foodie-ism into conflict with humanitarianism, SodaStream has turned the most inoffensive of soft drinks — Sustainable! Sugar-free!
December 7, 2013, Brooklyn, NY—On Saturday, December 7, 100 activists from Adalah-NY, Jewish Voice for Peace-NY, Park Slope Food Coop Members for BDS, and elsewhere protested outside Target at Atlantic Terminal Mall in Brooklyn as part of the National Days of Action against SodaStream (photos). Between November 29—the International Day of Solidarity with the Palestinian People as well as Black Friday—and December 10—Human Rights Day—organizations have been calling on Target to de-shelve SodaStream, which is produced in violation of international law in one of Israel’s largest Jewish-only settlements, Ma'ale Adumim. The activists are supporters of the Palestinian-led movement of boycott, divestment, and sanctions (BDS) pressuring Israel until it complies with international law.