SodaStream International Ltd. is an Israeli company that produces carbonization devices and syrup for making soft drinks at home. SodaStream is complicit in Israel’s apartheid system and regularly profits from violations of Palestinian rights. SodaStream utilizes land and resources stolen from Palestinians and exploits Palestinian workers. SodaStream depends on Israel's apartheid system which limits Palestinian workers’ movement and protects the company's access to land and resources. The company also financially supports Israeli occupation, and as an abettor of Israel's colonization of Palestine, SodaStream benefits from financial subsidies and lax regulation. SodaStream is currently produced in two factories, one in the West Bank and another in the Naqab (Negev). At both locations SodaStream is complicit in the displacement of Palestinians, theft of their resources, and perpetuation of the apartheid system which subjugates and oppresses them. Based on these realities, SodaStream is a target of the Palestinian call for the boycott, divestment, and sanctions (BDS) of Israel and complicit institutions, until Israel meets its obligation to fully comply with international law and uphold the Palestinian people’s right to self-determination.
The Boycott Israel’s BDS (Boycott, Divestment & Sanctions) efforts continue to advance on campuses and in Europe.
It’s not certain, though, that this video will contribute much positively to that momentum.
What’s interesting is that SodaStream, in addition to promoting coexistence when its factories were in the West Bank, has now moved all of its facilities into pre-1967 Israel – only to be targeted by the BDS movement.
This will not be lost on other Israeli companies as they decide how to proceed with locating their production facilities.
Join Adalah-NY this Sunday at the south side of Union Square (14th and Broadway). In small groups, we will visit stores that stock and sell SodaStream and let owners and managers know why they should stop.
New York, NY, July 9, 2014— As Israel escalated its assault on the Palestinian people, more than 100 human rights activists gathered Monday evening near New York City’s iconic Brooklyn Bridge to mark the 9th anniversary of the July 9, 2005 Palestinian call for Boycott, Divestment and Sanctions (BDS) against Israel.
The protestors spoke out against the current onslaught of Israeli military and settler violence against Palestinians, and vowed to intensify BDS campaigns targeting Israel, with the aim of ending Israeli apartheid and occupation. Since Monday, Israeli bombs have killed 40 Palestinians, including 13 children, in the Gaza Strip alone.