Boycott SodaStream

SodaStream International Ltd. is an Israeli company that produces carbonization devices and syrup for making soft drinks at home. SodaStream is complicit in Israel’s apartheid system and regularly profits from violations of Palestinian rights.

Burst the SodaStream Bubble of Occupation
"Burst the Bubble of Occupation" from our SodaStream Sing-Along Protest at Target in Brooklyn NY, December 7, 2013

Document

Click Here for French

September 21, 2015

Dear Mr. Cointreau,

We are human rights activists who are writing with great concern about the partnership of Le Cordon Bleu with SodaStream, the Israeli manufacturer of carbonation devices and soda syrup. We know that Le Cordon Bleu has a longstanding worldwide reputation for its high standards in teaching the finest cooking techniques and in creating the greatest recipes. Surely it would not want to be associated with a company that is complicit in, and profits from, Israel’s violation of Palestinian rights.

Web Action

No SodaStreamAs individuals and organizations that care about human rights, we are deeply concerned that Le Cordon Bleu has partnered with the Israeli company SodaStream. SodaStream’s association with Israel’s apartheid practices, as detailed in the recent letter to Le Cordon Bleu, has made it the target of an international boycott campaign. From 1996 until September 2015, SodaStream operated in the occupied West Bank in direct violation of international law. Its move to the Naqab will contribute to the Israeli government’s practice of displacing Palestinian Bedouins and confiscating their land and natural resources. We therefore call on Le Cordon Bleu to refuse to be complicit in Israeli violations of Palestinian rights and international law, and immediately end its partnership with SodaStream.

Press Coverage

Jewish Standard

Abstract: 

The Boycott Israel’s BDS (Boycott, Divestment & Sanctions) efforts continue to advance on campuses and in Europe.

It’s not certain, though, that this video will contribute much positively to that momentum.

What’s interesting is that SodaStream, in addition to promoting coexistence when its factories were in the West Bank, has now moved all of its facilities into pre-1967 Israel – only to be targeted by the BDS movement.

This will not be lost on other Israeli companies as they decide how to proceed with locating their production facilities.

In October 2014, SodaStream announced plans to move production out of the West Bank and into “Israel proper,” specifically the Naqab (Negev) desert. At the time of that announcement SodaStream already had a second plant operating near Rahat, in the Naqab desert, where many Palestinian Bedouins live.

Supporters of Israeli settlements often claim that the SodaStream factory benefits Palestinians in the West Bank by providing employment. Although SodaStream employs about 500 Palestinians in the West Bank, it helps sustain an occupation that denies the basic rights, including economic rights, of 2.6 million Palestinians living in the West Bank and is complicit in crimes committed against millions of others inside Israeli borders, in Gaza, and in the diaspora.

While SodaStream claims to be environmentally friendly, the reality is that the company is complicit in the environmental destruction Israel's military occupation has brought to Palestine. By promoting its product as beneficial to the environment, the company hopes to gain allies and distract from, or greenwash, its complicity in Israel's human rights abuses and violations of international law.

Since 1996, SodaStream’s main production facility has been located in an industrial park, Mishor Edomim, in the Israeli settlement of Ma'aleh Adumim in the occupied West Bank. Ma’aleh Adumim was once home to seven Palestinian towns and is part of a ring of settlements that sever East Jerusalem from the West Bank by jutting deeply into the West Bank, effectively cutting it in two, restricting Palestinian movement and development.

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