Burst the SodaStream Bubble of Occupation
"Burst the Bubble of Occupation" from our SodaStream Sing-Along Protest at Target in Brooklyn NY, December 7, 2013

Boycott SodaStream

SodaStream International Ltd. is an Israeli company that produces carbonization devices and syrup for making soft drinks at home. SodaStream is complicit in Israel’s apartheid system and regularly profits from violations of Palestinian rights.

About the Campaign

Boycott SodaStream

OVERVIEW

SodaStream International Ltd. is an Israeli company that produces carbonization devices and syrup for making soft drinks at home. SodaStream is complicit in Israel’s apartheid system and regularly profits from violations of Palestinian rights. SodaStream utilizes land and resources stolen from Palestinians and exploits Palestinian workers. SodaStream depends on Israel's apartheid system which limits Palestinian workers’ movement and protects the company's access to land and resources. The company also financially supports Israeli occupation, and as an abettor of Israel's colonization of Palestine, SodaStream benefits from financial subsidies and lax regulation. SodaStream is currently produced in two factories, one in the West Bank and another in the Naqab (Negev). At both locations SodaStream is complicit in the displacement of Palestinians, theft of their resources, and perpetuation of the apartheid system which subjugates and oppresses them. Based on these realities, SodaStream is a target of the Palestinian call for the boycott, divestment, and sanctions (BDS) of Israel and complicit institutions, until Israel meets its obligation to fully comply with international law and uphold the Palestinian people’s right to self-determination.

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SodaStream Benefits from Occupation

Since 1996, SodaStream’s main production facility has been located in an industrial park, Mishor Edomim, in the Israeli settlement of Ma'aleh Adumim in the occupied West Bank. Ma’aleh Adumim was once home to seven Palestinian towns and is part of a ring of settlements that sever East Jerusalem from the West Bank by jutting deeply into the West Bank, effectively cutting it in two, restricting Palestinian movement and development.

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Occupation Is Not Green

While SodaStream claims to be environmentally friendly, the reality is that the company is complicit in the environmental destruction Israel's military occupation has brought to Palestine. By promoting its product as beneficial to the environment, the company hopes to gain allies and distract from, or greenwash, its complicity in Israel's human rights abuses and violations of international law.

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The SodaStream Factory Does Not Benefit Palestinians

Supporters of Israeli settlements often claim that the SodaStream factory benefits Palestinians in the West Bank by providing employment. Although SodaStream employs about 500 Palestinians in the West Bank, it helps sustain an occupation that denies the basic rights, including economic rights, of 2.6 million Palestinians living in the West Bank and is complicit in crimes committed against millions of others inside Israeli borders, in Gaza, and in the diaspora.

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SodaStream in the Naqab (Negev) is Complicit in Apartheid and Colonization

In October 2014, SodaStream announced plans to move production out of the West Bank and into “Israel proper,” specifically the Naqab (Negev) desert. At the time of that announcement SodaStream already had a second plant operating near Rahat, in the Naqab desert, where many Palestinian Bedouins live.

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September 21, 2015

Dear Mr. Cointreau,

We are human rights activists who are writing with great concern about the partnership of Le Cordon Bleu with SodaStream, the Israeli manufacturer of carbonation devices and soda syrup. We know that Le Cordon Bleu has a longstanding worldwide reputation for its high standards in teaching the finest cooking techniques and in creating the greatest recipes. Surely it would not want to be associated with a company that is complicit in, and profits from, Israel’s violation of Palestinian rights.

Web Action

No SodaStreamAs individuals and organizations that care about human rights, we are deeply concerned that Le Cordon Bleu has partnered with the Israeli company SodaStream. SodaStream’s association with Israel’s apartheid practices, as detailed in the recent letter to Le Cordon Bleu, has made it the target of an international boycott campaign. From 1996 until September 2015, SodaStream operated in the occupied West Bank in direct violation of international law. Its move to the Naqab will contribute to the Israeli government’s practice of displacing Palestinian Bedouins and confiscating their land and natural resources. We therefore call on Le Cordon Bleu to refuse to be complicit in Israeli violations of Palestinian rights and international law, and immediately end its partnership with SodaStream.