The flash mob started with a handful of people and within a minute saw dozens more singing and dancing to a parody of the tune of "Don't Stop Believin’" by Journey. "Don't stop boycottin'," they sang, "Think when you're shopping." They called out companies benefiting from Israeli occupation, and celebrated Roger Waters, Gil Scott Heron, and Elvis Costello, who are among the many artists to have heeded the Palestinian civil society call to boycott Israel until it complies with international law.
On April 1, Adalah-NY discovered that YouTube had taken the video down after receiving a claim of copyright infringement. Hannah Mermelstein from Adalah-NY commented, “The Global Boycott, Divestment and Sanctions (BDS) Movement is growing in influence and power as evidenced by the popularity of our video. We are dismayed that our video has been removed from YouTube and are working to make it available again. We fear that this is but another example of attempts to silence calls for justice and Palestinian rights. But the BDS movement to hold Israel accountable for its crimes against Palestinians will not be silenced.”
In January, YouTube removed a Saint Louis Boycott Motorola Flash Mob video that parodied the Beyonce/Lady Gaga song "Telephone" as the video reached 35,000 views. As was the case with the Saint Louis flash mob video, there are tens of parody versions of Journey's "Don't Stop Believin’" currently posted on YouTube. In another attempt to silence efforts at shedding light on Israeli crimes, in March, a number of groups and the Israeli government attempted to prevent the screening of "Miral," a film about Palestinian women living under Israeli military occupation, at the United Nations in New York.